17thandRiggs.com Uses Kikscore to Demonstrate Trust and Increase Sales

Rebecca Secorie, the President of 17thandRiggs.com, just opened her contemporary furniture store in late 2008. 17thandRiggs.com offers a wide variety of home decor products including lighting fixtures, lamps, wall hangings, tables, mirrors and fireplaces. Many of the products offered on the site cost over $200, with some costing more than $3,000.

Early in 2009, Ms. Secorie noticed that while she was getting traffic to her store, she also had numerous abandoned shopping carts. That means that she had customers who were serious enough to pick out a product to buy but, at the very last minute, decided that there was something about the shopping experience at 17thandRiggs.com that did not make them comfortable enough to purchase the product then and there. As a result, Ms. Secorie saw limited sales.

In November 2009, Ms. Secorie decided to try out the free KikScore seal that comes with a KikReport. After a quick sign-up for the product, where Ms. Secorie provided KikScore some basic information about herself, her business and website, Kikscore generated a trust score and seal for 17thandRiggs.com. These allowed 17thandRiggs.com to provide information on their website, return and customer service policies, management information, locations and website traffic, so that shoppers could see more information about the store.

After placing the KikScore seal and KikReport on 17thandRiggs.com, Ms. Secorie noticed an immediate increase in sales on her site. And after she placed the KikScore seal on the site, she noticed a reduction in the number of abandoned shopping carts from visitors to her site as well. Ms. Secorie says, "The KikScore seal has helped me show shoppers that I own a trustworthy and reliable store. I love the increase in sales 17thandRiggs.com has seen since I placed the seal on my site, and it’s terrific that my customers can post comments on their shopping experience directly through KikScore."

Grandview Villas Condo Rentals Uses the KikScore Service Seal for Feedback and Trust Building

Kylee Kalisiak, owner of Grandview Villas Condo Rentals, has owned and rented her vacation condominium in Grand Lake, Colorado, for the past 5 years. Kylee rents her 2 bedroom condo on a nightly and weekly basis to local and international travelers through a website she developed herself to market the property. On average, Kylee rents out her condo 30-40 nights per year and has received very positive feedback from her tenants.

Although Kylee has been very happy with the basic marketing website she created to advertise her rental property, she has been wanting to incorporate the positive feedback she has received from past renters into her website in a meaningful way. Kylee did some research online and came across KikScore’s Service Seal product which offers users the ability to gather and display this important data from past renters on the KikScore seal. Kylee promptly signed up for the KikScore product and easily added the seal to her rental property website herself.

After Kylee added the KikScore Service Seal to her website, she would send a follow-up email after each rental customer checked-out of her condo and include a link to her website with the KikScore seal on it and indicated that the customer could provide feedback on their experience using the seal. Kylee’s customers were very receptive to the idea and many of them used the Service Seal to provide feedback on their stay.

Kylee has now been using the Service Seal product on her Grandview Villas marketing site for over a year and she has received feedback from over 20 past renters. As a result, Kylee’s rental income from this property increased 25% last year. Kylee attributes a majority of this rental increase to the presence of the KikScore Service Seal on her site because prospective renters can read reviews from past customers before renting so that they can be more assured that they too will have a positive experience while renting Kylee’s condo.

PaybaQ Uses KikScore for Trust Building and Membership Generation

Brian J. Esposito, former CEO of AVEYOU Beauty Boutique, created PaybaQ in 2010 to help people deal with the issue of personal undocumented microloans. With the slogan “Putting your money baQ where it belongs,” he and his team have successfully developed an online system in which users can document, arrange payment between two or more parties, and establish positive personal ratings between giver and receiver.

From PaybaQ’s very beginning, Mr. Esposito knew how difficult it would be to get his new business’ name out and demonstrate its trustworthiness to website visitors. However, he remembered his positive experience using KikScore’s trust seal for AVEYOU.com. As a result, Mr. Esposito promptly signed his new business up for KikScore as well.

Similar to his previous experience, Mr. Esposito provided KikScore with general information about himself, his team and PaybaQ itself. After that, KikScore generated a trust score and detailed confidence badge for the PaybaQ website. With these tools, Mr. Esposito hoped to get his business on the radar.

PaybaQ has been using KikScore’s services for the past six months and has noticed that visitors are staying on his website for longer periods of time as well as registering more frequently.

Overall, Mr. Esposito has noted a 20% increase in registered users since adding KikScore’s tools to PaybaQ. Mr. Esposito says, “After trying too many of them, I can strongly say that KikScore is on the right track. Their solution is far superior in representing an accurate rating of a site, and at a less intimidating price. Whether you are a start-up like paybaQ, or a fortune 100 company, Kikscore is right for you.”